The process of SEO mainly starts with the planning and designing of a website and it involves necessary SEO steps which helps the website to get rank in the top results of search engines for desired keywords.
Importance of Search Engine Optimization:
Around 75% of the websites available on Internet get their major share of traffic from search engines, this traffic is known as organic or natural traffic and all of the above this traffic free and utmost quality as the visitors have searched for the terms on search engines and landed on your website. Search engines are therefore the primary source of information on the websites. Most of these sites are on the top 10 SERPs of the searches performed by Search engines for the desired keyword. It is therefore very essential to get ranked in the top page of the major search engines to attain necessary traffic and quality visitor to your website.
Strategies on Search Engine Optimization (SEO):
Search engine optimization is the process of converting your site to search engine comfortable. The major steps involved in SEO are as follows:
On-Page Optimization - In on-page SEO process website pages are optimized with the most useful and relevant keywords by creating Title, Meta tags, content optimization, adding alt texts, header tags, etc. Internal linking of the site pages also plays an important role in proper navigation for the visitors. Creation of robots.txt file, HTML and XML sitemap is also important steps of on-page SEO process.
Off Page Optimization - In Off Page Optimization, the website is promoted through other websites by performing quality and relevant link building, that can be done in many ways like - link exchange (one-way, reciprocal), directory submissions, article syndication, press release submissions, social media marketing, etc.
If a website is designed in such a way that it supports all the basic and advanced SEO factors then the chances of getting top rankings on major search engines increases a lot. The visitors coming to the website will feel more comfortable and their probability of conversion also increase.
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5 comments:
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Most of people on Internet like to use search engines to search of a specific product or service. Getting their business website visible at the first page of the search engine and aiming to achieve sales among millions of competitors.
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